Independent consultant · Nashville
AI and systems for owner-led businesses.
I help companies grow without everything running through the owner. We put AI to work where it saves real hours, sharpen the brand so the right customers get it fast, and build the systems that let your team run without you in every decision.
15 years designing products and systems as an AVP at AllianceBernstein, Designer in Residence at Lightbank, and Staff Product Designer at Included, an AI startup that won a 2023 SXSW Innovation Award and was later acquired by Phenom.
How I work
Most businesses don't have an AI problem. They have a systems problem, and AI exposes it fast.
You can't automate what isn't written down, and in most owner-led companies the real process lives in one person's head. So that's where we start.
Map the work
An interview, not a workshop. You walk through real jobs and I write down how work actually moves.
Write down what everyone assumes
Pricing rules, what you turn away, what “done” means. Written once, read by every person and every tool.
Build one skill at a time
Pick the task that eats the most hours and turn it into something AI can run, tested on your own past decisions first.
Bank every correction
Each fix becomes a dated edit, so the system gets better every week instead of starting over in every chat.
Ways to work together
Start small. Keep going if it's working.
Every engagement starts with a free 30-minute working session. You leave with at least one thing you can use the same day.
Start here · 2 weeks
AI Opportunity Sprint
We map how work actually gets done, pick the three places AI will save the most hours, and set up the first one live with your team.
Project · 4 to 6 weeks
Brand & Business Foundations
Positioning, offer, identity and website, grounded in real conversations with your customers so the brand says what actually wins you work.
Ongoing · monthly
Fractional AI & Growth Partner
Strategy plus hands-on work every month: new automations, brand and marketing systems, and a standing weekly working session.
Selected work
Systems that changed how people work.
Gunter Metals · in progress
4 days
A brand identity designed with AI
Brand identity for a metal fabrication shop, designed with Claude, plus a storefront that sells cut-to-length metal from a phone.
Read the case study →AllianceBernstein
6,000 people
Taking a global asset manager off paper
Moved 3,500 employees and 2,500 contractors onto digital workflows, with an estimated $10M a year in savings.
Read the case study →Included · acquired by Phenom
~30% faster
The design system behind an award-winning AI product
A shared system of parts for an AI people-analytics platform that won a 2023 SXSW Innovation Award.
Read the case study →Free download
The AI Foundation Kit
An AI tool any owner can use. It interviews you about how your business actually runs, writes down what only you know, and turns your most repetitive task into a skill AI can run, tested before you trust it. Works in Claude, ChatGPT or any AI chat tool.
- 01 · Service delivery map interview
- 02 · Context pack
- 03 · Skill extraction
- 04 · Worked example: quote requests
- 05 · Verification and weekly retro
- 06 · Worked example: deal intake